The potential drawback of an imaginary or coined word is that it may require more effort in terms of marketing to present the brand to consumers and build brand and product recognition by educating the consumer, since, at first glance, the consumer may not immediately understand what the product or the service is, or if they need it. They are also the most difficult types of brands to think of, requiring the highest levels of creativity, time and effort (unless you are lucky enough to have a light bulb go out while you are, for example, descriptivity exists whenever the brand describes the characteristics of its offer or some of its characteristics.
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Can 3d marks be registered?
The extent of protection of a 3D brand depends on the products and services for which it is protected. Therefore, it is essential to attach a list to the registration request.
What is the most important function of a trademark?
The main purpose of a brand is to avoid unfair competition between companies that use consumer confusion to get more business. For example, if an independent restaurant used an arched gold M as a logo, it could confuse customers who think the establishment is a McDonald's.
How many stages are there in trademark?
It's very important that you simply know the status of your trademark application, as there are some stages of a trademark application that require you to take the necessary steps. The result of the authorization stage is a detailed trademark availability report that will help determine if your brand is available for use and registration.
What are examples of trademark infringement?
A common example of trademark infringement is when clothing manufacturers place branded labels on generic items, trying to make them “pretend to be authentic.”. Trademark infringement violations are very serious and often involve aspects of deceptive business practices.